Giving Back...

The Prior Mission Statement

Our mission statement at Prior is "To grow a lifestyle business through the construction of premium snowriding products while providing excellent service to our customers and positive support for our various stakeholders including the community in which we reside, the mountains, and the environment."

With that in mind, we at Prior try to give back when and however we can.

How Prior Supports the Environment

Recycle all paper, plastic, glass and cardboard.

Employees carpool, ride bikes or walk to work whenever possible.

Sell Organic cotton shirts.

Sponsor Hilltrip Events that raise environmental awareness and donates proceeds to various environmental organizations.

How Prior Supports the Local Whistler Community

Commission local artists to do paintings for topsheet graphics.

Utilize local businesses for graphic design, screening, embroidery, decals, etc. whenever possible.

Event Sponsorship:
Whistler Search & Rescue Fundraiser

Braveart Locals Night

Whistler Welcome Dinner

Playgroundbuilders.org

Terry Fox Run

Breast Cancer Fundraiser

Cornucopia
Merlin's Diabetes Fundraiser
Whistler Arts Council Fundraisers
Hilltrip Fundraisers
Mountain Life local photographer Fundraiser
Hostelling International parties
RONA Multiple Sclerosis Bike Tour

Yoga in Action for UNICEF

HRTS Fundraiser for Imagine1day

Crankworx volunteer prizing

Whistler Film Festival

Paddle For Life - BC Children's Hospital

'Ride On' Ken Quan

How Prior Supports the Ski & Snowboard Community

Prodeals offered to certified ski & snowboard instructors.

Prodeals offered to certified backcountry guides & industry professionals.

Sponsor Prior athletes

Event Sponsorship:
Avalanche Awareness Association fundraiser

Canadian Ski Museum/Hall of Fame fundraiser

Canadian Avalanche Foundation fundraiser

Expression Session
Mount Baker Banked Slalom
Splitfest
Coldsmoke Powderfest
World Backcountry Freeride Jam
Core Snowboard Camp
Glacier Snowboard Camp
Whistler Summer Snowboard Camp
Dave Murray Summer Ski & Snowboard Camp

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