20 years of board building knowledge and expertise has gone into the design and construction of all Prior skis. Originally Prior began making custom snowboards to the specific requirements of highly demanding professional riders. Continuous experimentation is a natural consequence of being based in Whistler and it was only natural that Prior would focus this knowledge and experience on creating the best skis possible starting in 2002. Since then our pursuit to make the best skis available anywhere has been unwavering and will continue as long as there are slopes to shred, corduroy to rip and snow packed peaks to explore.
Shape, length, outline, sidecut, flex, weight, camber, tip and tail height, material composition and more are all carefully considered in each Prior style. Customers can choose between the models above and various cosmetic graphic options to customize the Prior skis of their dreams.